Facebook Followers Decreasing 2024. Jan 1, 2024 • 7 min read. Facebook remains the most popular social media platform among consumers and marketers.
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The organic reach rate for facebook, on the other hand, has improved slightly, going from 4.32% to 5.90% in 2024.
The Company Purged 1.4 Billion Fake Accounts From April To June.
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The decline in facebook usage can be attributed to several factors such as the rise in popularity of alternative social media platforms like instagram and tiktok, concerns about privacy and data security, the spread of misinformation, fake news, and toxic content, as well as facebook's aging demographic.
Over The Course Of 2023, The Average Reach Rate For Instagram Declined, Reaching 7.60% At The Start Of 2024.
5.6% of facebook users are over 65 years old.
Facebook Remains The Most Popular Social Media Platform Among Consumers And Marketers.